A 1940 magazine article arguing that good design, color and texture matter more in modern handwoven textiles than technical virtuosity. Drawing on the New York and San Francisco World's Fairs, it urges weavers to study design at an art school and presents Cranbrook Academy of Art, where Marianne Strengell teaches textile design and weaving. Photographs show Strengell, the Cranbrook weaving studio and grounds, and her half flossa rugs.