A 1929 trade-journal article on the history and practice of trademarking textiles. It traces trademarks from antiquity and early English law, explains why textile manufacturers adopted them, and compares marking methods (wooden blocks, rubber stamps, wet decals, and the dry heat-transfer method). It describes mark placement on piece ends, backs and selvages, machines such as the Transferotor and AWC Measurer, and advice on choosing a registrable trademark.