An address by Melville W. Mix, president of the Dodge Manufacturing Company, delivered before the Chicago Executive Club and printed in Textile World Record in 1913. It argues that industrial efficiency and operative standardization must take account of workers' goodwill and morale rather than treating people as machines. Mix uses golf handicaps as an analogy for standards and describes a departmental accident-prevention score board at his company, along with the National Association of Corporation Schools. It is a general management essay with no weaving or textile technical content.